Text (qualitative data) is very different from numbers (quantitative data). Simply listing the words and their frequency tells you very little about meaning and significance. So much of what we understand from the written word is based on context.
Analysing text accurately involves taking into account that the same word can have multiple meanings and very different words can have the same meaning.
Language is complex and extracting meaning from text must deal with this complexity.
Leximancer enables you to navigate the complexity of text in a uniquely automated fashion. Our software identifies ‘Concepts’ within the text - not merely keywords but focused clusters of related, defining terms as conceptualised by the Author. Not according to a predefined dictionary or thesaurus.
The Concepts are presented in a compelling, interactive display so that you can clearly visualise and interrogate their inter-connectedness and co-occurrence – which is as important as the Concepts themselves - right down to the original text that spawned them.
Leximancer embraces the complexity of language allowing the true meaning to emerge from the text itself, without human bias - in minutes!
Are you looking for text analytics technology that:
Then you need Leximancer.
Survey Analysis, Market Research, Social Media Monitoring, Customer Loyalty & Forensic Analytics.
"We have been using Leximancer for over a year now and it has substantially improved our ability to deal with text data whether from surveys or from other sources. It allows us to easily identify themes from the substantial amounts of data that we have and focus our subsequent research efforts much better. The setup is relatively easy and the tool itself is easy to use. The support we have received has been very good and responsive and our questions have always been addressed comprehensively. Overall we are very happy that we have Leximancer."
Director Human Capital Research and Analysis
Human Capital Research and Evaluation Group
Australian Public Service Commission
"Leximancer has improved our approach and analysis to text analytics. There is little set-up and the solution is generated automatically so we get to results quickly; this agility creates valuable time for more in-depth iterative analysis. Leximancer's holistic 'Concept' approach and the unconstrained nature of the solution gives us the best chance of unearthing the true meaning in the text. As such, Leximancer has become the driving force within our text analytics platform."
Jeff Hansberger, Ph.D.
Human Factors Psychologist
US Army Research Laboratory
“Leximancer's principle of allowing the Concepts (meaning) to 'emerge' from our actual data delivered an unbiased and unconstrained solution to a large and inherently subjective data set that is traditionally prone to researcher interpretation. This ability to deliver 'objective discovery' and not just 'controlled exploration' dramatically increased the depth, rigour and integrity of the findings. Leximancer's visual and interactive Map enabled us to stunningly portray the Concepts and Themes that were embedded within the phenomenon of leadership transformation."
The Alignment Partnership
"Leximancer has become an essential tool for my research. Whether for use in scholarly publications, business consultancy, or government advisory roles, I find Leximancer produces insights of great value."
Professor Mark Dodgson
Technology and Innovation Management Centre
UQ School of Business
"Leximancer is a key technology component of our service delivery. Leximancer offers massive automation, works without any set-up and is language independent thereby enabling Top Right Corner to deliver customer insight analysis to our global clients in a timely manner and at an affordable price. Thus far, we have completed projects in: English, Russian, Greek, Spanish, Italian and German."
Top Right Corner
"Leximancer has been a genuine support to SEMA’s entry into the field of unstructured data analytics. The application is simple and intuitive to use and we’re able to produce insights within a matter of minutes. It also provides the flexibility for us to really delve into the data to extract meaning. As a service provider, having that flexibility is paramount. We’ve been caught in the past with tools that don’t offer as much flexibility as we require which compromises our ability to service the market. We don’t have that problem with Leximancer. Leximancer has been as committed to SEMA’s success as we have, meaning that we can make the most of any opportunity we get. They go in to meetings with our clients, determined to achieve; for SEMA and for our clients."
Commercial Manager, Analytics
"We help businesses measure customer service and customer satisfaction. In the process we collect lots of unstructured data in the form of customer comments / narratives - real "voice of the customer" data. We looked high and low for an application that could help us identify opportunities in that unstructured data. Leximancer fits the bill. It is both easy to use and can be fine-tuned to address different datasets. Most of all it returns output that is of value - that's something that can't be said about many text mining solutions. Furthermore, their staff are responsive, pleasant, and helpful to work with. I recommend it."
Sinclair Customer Metrics
"Increased use of online surveys has meant a surge in the volume of data to be analysed, such that manually coding just does not cut it anymore - too time consuming, too expensive! Leximancer has solved this problem - not just in efficiency but critically in quality. Now, we can quickly analyse open questions - by concepts and their relationships - and provide clients, not only with the key themes, but the verbatims to support and illustrate them. Clients get to hear what their audiences are actually saying and we as researchers get to provide useful meaningful data. I couldn't recommend Leximancer highly enough as a solution to this common problem."
Essential Media Communications
"When the Australian Law Reform Commission received over 2,300 submissions in response to its National Classification Scheme Review Issues Paper, we knew that the traditional approaches for dealing with submissions would not be sufficient. Leximancer proved to be the perfect tool for aggregating over a million words of text into infographics that could illustrate the general direction of submissions, in ways that could be meaningfully communicated back to the public, and also to relevant Ministers, industry and community stakeholders."
Lead Commissioner for the National Classification Scheme Review, Australian Law Reform Commission, and Professor of Media and Communication, Queensland University of Technology
"Within Aviva UK General Insurance we've been using Leximancer for 6 months now. It's added significantly to our ability to get understanding from text based customer feedback, and to drive action and change as a result."
Voice of the Customer Analysis & Insight Manager
"We engaged Leximancer to support our work with the community and service providers to inform local health and well-being planning. As we were targeting thousands of responses, the potential amount of text to analyse was daunting. We researched various software systems to assist with analysing the information. We decided to invest in the Leximancer software as its 'objective' nature (no pre-defined ontologies/keywords) has enabled the integrity of the results to remain pure and in the language and sentiment of the community. This has been important as we have been able to quickly dive into the actual text to extract quotes to demonstrate issues, using them to accurately represent the voice of the community. Leximancer also meant we could represent complex information in a single visually appealing “map”, rather than a set of numbers/graphs. This also assisted with reflecting our findings back to the community and has also helped us to determine strategies to address locally identified needs."
Gold Coast Medicare Local
"Leximancer fundamentally changes what can be achieved in qualitative analysis. Its ability to work across languages is foundational to understanding the coverage of place brands during mega-events like the Olympics and the World Cup that attract global media attention. To be able to not only decode the brand messages over time and markets but to create bespoke analytical constructs and complete cross market comparative analyses of those constructs would not be possible with anything less."
Brand Capital International